There are magical ingredients in hoodia gordonii (a cactus found in the South African Desert) that is used in treating obesity. The ingredient which is responsible for curbing one's appetite is called P57. Kalahari Desert is not merely the home of the San People, but it is also the home of hoodia gordonii, which is a fairly succulent plant. Knowing the power of this plant the San People have been using it for centuries to eliminate hunger during their lengthened and arduous trips in the harsh South African deserts.
The actual ingredient present in these plants has proven to suppress one's appetite by up to more than 2000 calories a day. The organic ingredient in the cactus-like plant is the result of 30 years of research by the CSIR (Council for Scientific and Industrial Research).
One of the most renowned pharmaceutical companies, Pfizer is developing a pill, based on the bioactive compound in hoodia gordonii, P57. Pfizer believes that P57 will eliminate food cravings. This is a clear indication that there are many companies selling this product in diet pill form which are not authentic. Buyers beware by always doing a thorough check before purchasing.
The demand for hoodia in the world nowadays is such that plants of the species are all protected in the countries of Southern Africa. Furthermore, CITES, the Convention on International Trade in Endangered Species of Wild Fauna and Flora has recognised it as a protected species. If you are wondering what this means, it's pretty simple, it means that no one can trade in it without a CITES permit, the importer as well as the exporter are required to ensure that a CITES permit has been issued, otherwise it would be deemed illegal and sentenced under smuggling acts.
Hoodia gordonii is now one of the most difficult commodities to find and/or to harvest on this planet. Naturally whenever there is high demand, numerous measures to obtain it illegally comes into play thus measures are being vigorously enforced by CITES, growing it is a long process due to the length of time it takes to reach maturity (which is said to be around six years), as a result there is limited supply available today despite high demands.
Despite this reality, there is about three times as much hoodia currently being sold in supplements nowadays than could possibly be created from all the hoodia gordonii being harvested and exported in the industry.
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